Snippet archive - June, 2009
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Air enables effective email marketing
1st June 2009
The latest development for Getme's Air web framework is a fully featured Email Marketing system.
This allows any company an effective way to keep customers up to date on products, services and events via specifically targeted emails to consenting individuals.
Although easy to use, the power and potential of the system are considerable.
Customers can be divided into groups according to their past interests or behaviour, so that an email campaign can be targeted towards those who are most likely to respond to the subject matter.
An email can automatically include almost any information stored in the database, so for example the top ten best selling products could be chosen for insertion into an email template and the ten products featured would be the current best sellers on whatever date the email was predetermined to be sent out on.
This is only one basic example however; rules can also be defined to target customers depending on whether they conform to various criteria at the time an email campaign is due to be sent out.
The system evaluates all variables before sending, so that even a campaign which has been planned months in advance will automatically include all currently relevant information and will be sent to the most suitable recipients.
The system has a hugely flexible facility to send out an email campaign on a single date, or on a specific date in the future, or to repeat at any frequency for any number of days, weeks, months or even years.
There is little point in distributing emails without being able to tell if they are having the desired effect, and so the Air Email Marketing system also has a full reports facility which lists the results of any campaign in table or graph form, and the comprehensive data can be used to evaluate the success of a campaign and plan more effectively for the future.
If you are interested in the Air Email Marketing system for your own business or simply to find out more, feel free to contact us.